Since the pandemic began, major pest management companies have reported turnover rates of 60% or even higher. Much of this turnover is happening across the younger generation.

Most newly hired technicians in our industry are 25 or younger, making them Gen Z. This demographic shift is changing how our industry works to recruit and retain future employees.

But what appeals to Gen Z ? You might guess that they’re looking for flexible hours and benefits like free food, but they are also the most socially and environmentally conscious generation since the 1960s.